There is a moment, when you walk through Renner Italia‘s production departments, when everything seems to stop. It seems to, precisely, because in reality the factories work non-stop: between tanks and laboratories, pipes and valves, forklifts and state-of-the-art machinery, the plants move with precision, the people act methodically, every gesture tells of dedication.
We are in Minerbio, the headquarters of the company, which with the Rio Verde brand is at the side of professionals and private individuals, enabling them – through its quality coatings – to transform dreams and projects into reality.
Those who work here know that they are part of a big family. A family that from time to time enlarges, embracing new stories and new experiences.
Today, seven decorators are making their entrance – ideally and literally – into the Renner Italia “house”, invited as protagonists to the new Ambassador Days organised by Rio Verde – the second, after the first held last December.
Francesca Avallone, Sabina Blanco, Lucy Fenech, Francesca Oddo, Paola Turtoro and Elisabetta Rella and Laura Mei of the Ri-creo duo – all united by an overwhelming passion for wood and its infinite possibilities – are ready to immerse themselves in an experiential journey into sustainable chemistry, into beauty designed to protect, into ideas that become coloured surfaces.
Wide-eyed and asking questions
Accompanied on the company tour by Elisa Khayam, product manager of the Rio Verde line, the decorators observe, listen, follow, beginning to penetrate, in silence, into what for Renner Italia is a very normal day of “everyday exceptionality”.
Theirs are looks that speak, and they are the prelude to the barrage of questions that Elisa and the managers of the various areas reached during the itinerary will gradually answer with punctuality, continuing to fuel those expressions full of surprise that will accompany the seven professionals throughout the event.
From the intricate production lines to the quietest research laboratories, between questions and detailed information there would be enough to fill a book with countless chapters: from the history of the Renner logo to the Laika mural; from the functioning of the enormous colourimeters to that of the complex machines that test UV resistance; from the concept of gloss to the resistance to treading of Floor Prestige…
Hungry for knowledge, the new protagonists of the Ambassador Days even manage to “infect” each other with curiosity, especially during the workshops held by Alessandro Presbitero, Rio Verde technician and trainer.
Paint stores
and paint shops
nearest to you
Il momento clou: il laboratorio con Alessandro Presbitero
With his energy, experience and ability to impart practical knowledge, Presbitero enchants the Ambassadors by showing them surprising finishes, colour combinations, material effects and professional techniques.
The guests watch each gesture attentively. Each explanation triggers new questions. “What if I also use a metallic glaze on this base?”. “Can I use Vintage Prestige in combination with RO3000 topcoat?”. “And how does this work with the new Evolution?”.
Between rollers, brushes and cans of paint strewn across the work table, they try their hand at practical tests, at the same time absorbing everything like sponges. And they don ‘t just learn: they share. “Try this combination,” advises one. “I dilute it like this,” suggests the other. “How did you do this?” asks another, looking at the photos of her colleague’s projects scrolling on her phone. And so the workshop turns into a creative dialogue between like minds, each with their own baggage of experiences, stories and techniques learned over the years.
An experience to take home (and online)
For Rio Verde, the Ambassador Days are not just an event, but an investment in human relations, in shared quality, in design as a common language. A time when technology, craftsmanship and sustainability meet to inspire those who choose to decorate and protect surfaces every day.
The Ambassadors will return to their workshops, their laboratories and their social profiles with a new look. Because the experience they have lived leaves a mark, as much professional as human, made up of knowledge, encounters, emotion, beauty.
And very soon, the stories, works and techniques of these extraordinary decorators will also be present in the new Decorators section of the Rio Verde website: a space dedicated to those looking for an expert reference for advice, consultancy and concrete ideas on how to use Rio Verde paints. A useful tool to get in touch with those who work every day with competence and passion.
